Data Analytics and Insights Lead
Yum
2023/07/27   JHB North

Job Reference Number: YM-335
Department:
Industry: Information Technology
Job Type: Permanent
Positions Available: 1
Salary: Market Related
As the Digital Data Analytics Specialist for KFC Africa, you will be responsible for driving data-driven decision-making across the organization's digital platforms and initiatives.
Job Description

Leveraging your expertise in data analysis and insights, you will work closely with cross-functional teams to identify trends, optimize digital performance, and deliver actionable recommendations that enhance the overall customer experience. This role plays a vital role in driving business growth and customer satisfaction by transforming raw data into valuable insights.

  • Centralised Data-Driven Decision Making
  • Data Architecture & Modelling
  • Data Governance
  • Data Management & Services
  • Data Reporting 

Working closely with new project implementations to reach the business goal of 100% Digital by 2026 which includes the following eCom landscape:

  • Own Channel Delivery: Orders captured through the owned web, app or chat, whether the last mile is serviced through the owned or 3P fleet
  • Aggregator Delivery: Orders captured and delivered through aggregators
  • Channel Click and Collect: Order captured through the owned web, app or chat; picked up in restaurants, drive-thru, curbside, etc
  • Kiosk
  • Drive Thru: Drive Thru with unique customer identifier capture or dynamic DMB offering personalization/upsell, or voice AI on the speaker box
  • Front Counter:  With unique customer identifier capture

Key Responsibilities

  • Data analysis and insights:
    • Gather and analyze data from various digital channels, including website traffic, mobile apps, social media, and online ordering platforms
    • Utilize data analysis tools and techniques to identify trends, patterns, and opportunities for improvement
    • Provide regular reports and dashboards on key performance indicators (KPIs) to stakeholders and management
  • Customer behavior analysis:
    • Analyze customer behavior on digital platforms to gain insights into user preferences, engagement patterns, and pain points
    • Collaborate with the marketing and product teams to understand customer segments, data funnelling, data architecture, current data tools and assets as well as customer personalisation needs
  • A/B testing and optimization:
    • Plan, execute, and analyse A/B tests to optimize digital assets, user flows, and customer journeys
    • Provide recommendations based on test results to enhance user experience and drive conversion
  • Digital campaign performance:
    • Plan, execute, and analyse A/B tests to optimize digital assets, user flows, and customer journeys
    • Provide recommendations based on test results to enhance user experience and drive conversion
  • Website and app performance:
    • Monitor and analyze website and app performance, including page load times, navigation patterns, and user interactions
    • Identify opportunities for site/app improvements to increase user engagement and conversion rate
  • Data visualization and reporting:
    • Create clear and compelling visualizations to communicate complex data insights to non-technical stakeholders
    • Prepare and present reports to management, providing actionable recommendations for digital strategy
  • Data governance and quality:
    • Ensure data integrity and accuracy by collaborating with IT teams on data governance and quality control processes.
  • Competitive analysis:
    • Conduct competitive analysis to understand industry trends and benchmarks, providing insights to stay ahead in the market.

Stakeholders

  • All Key ideas and core decisions to be consulted with the CDIO, however on a day to day basis the interaction could include KFC Africa Staff, Senior management and Leadership; Franchisees; Product Manager; Operations Manager/Specialist; Delivery Excellence Manager; BI Manager; Marketing team; IT team, H/W and S/W vendors, Technology/Digital vendors; Yum!/YRI global teams; Digital and Marketing Agencies
  • Nature of communication - Business and Partner Alignment, delivery management

Working Model

  • Work from home is possible however 70% should be on site as we stabilise the teams 
Job Requirements

Experience

  • A minimum of 8 years of experience in digital data analytics, preferably in the Retail, Food Service, or related industries

Knowledge, Skills and Competencies

  • proficiency in data analysis tools such as Python, R, SQL, or similar
  • data visualization tools like Tableau, Power BI, or Google Data Studio
  • Strong analytical mindset with the ability to interpret complex data sets and draw actionable insights
  • Familiarity with web analytics tools such as Google Analytics or Adobe Analytics
  • Knowledge of digital marketing channels and performance metrics
  • Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical audiences
  • Strong problem-solving skills and a proactive approach to tackling challenges
  • Ability to work collaboratively in a cross-functional environment and manage multiple projects simultaneously
  • Design Thinking
  • Agile
  • Scrum
  • Innovation
  • Data Solution Architecture
  • Project Management
  • Data Engineering / Data Science